Woven maps the digital and rhetorical terrain of your race — then lets you
build, test, and deploy the message on one canvas, so every day starts with a decision, not a scramble.
● HOT ICE raids reshaping the narrative — rapid-response playbook spun up in Canvas▲ PRESSURE Veteran-care position under pressure — opponent caucus announcement◆ WHITESPACE Water & tribal sovereignty — no opponent counterpart detected$2,156 digital buy → 78,000 persuadables reached◎ SIM Contrast blitz scores 81/100 alignment with Latino political media▸ DEPLOY Launch rollout: 11 assets · 6 approved · 2 published● HOT ICE raids reshaping the narrative — rapid-response playbook spun up in Canvas▲ PRESSURE Veteran-care position under pressure — opponent caucus announcement◆ WHITESPACE Water & tribal sovereignty — no opponent counterpart detected$2,156 digital buy → 78,000 persuadables reached◎ SIM Contrast blitz scores 81/100 alignment with Latino political media▸ DEPLOY Launch rollout: 11 assets · 6 approved · 2 published
The gap in every campaign
Your stack runs the campaign. Nothing reads the race.
CRMs tell you who to call. Ad platforms tell you what you spent. Spreadsheets tell you what already happened.
They're operational tools — and none of them can tell you what it all means.
The CRM
Knows every voter file and call sheet. Has no idea which podcast your persuadables listened to last night.
OPERATIONAL
The ad platform
Optimizes for clicks. Can't tell you that a $2,156 creator buy out-reaches your entire mail universe.
OPERATIONAL
The spreadsheet
Holds last week's canvass notes. Nobody has read them. The #1 doorstep issue changed and you don't know yet.
OPERATIONAL
Woven
The interpretive layer that sits above all of it. One god-view of the race — refreshed every morning.
STRATEGIC
The platform
Three domains. One field of view.
Every domain answers a question your campaign manager asks daily — and they cross-reference each other,
so one click moves you from a news event to the creator who amplified it to the response asset you ship the same day.
“Which creators reach my persuadable voters?”
The creator map, scoped to your district
Woven positions hundreds of online creators in a 3D ideological space and filters to the ones with real
audience inside your race. A live engagement layer shows which voices you've booked, which your
opponent owns — and the amber whitespace neither of you has touched.
Friendly / hostile / whitespace overlay on every creator
Weekly delta ribbon — five events that moved your map
Ad opportunities ranked by cost-per-persuadable
new left mediamasculine podcasterslifestyle
“Can we build it, test it, and ship it — without leaving the room?”
The 360° messaging canvas: build, test, deploy
One core message, orchestrated across paid, earned, owned, creator, and ground channels on a single
node canvas. Start from a pre-wired playbook — candidate launch, contrast attack, rapid response —
let AI draft the first pass of every deliverable, then simulate the whole campaign against
real Woven audiences before a dollar moves.
Assets built from blocks: scripts, A/B variants, run-of-show, budgets, sign-offs
Test tab scores alignment, reach, and conversion per asset, per audience
Deploy with one click: campaign briefs, exports, and approval chains
Candidate Launch
Save as draftExport as media brief
RhetoricalPolicy
Expand Medicaid AccessAnchor
Expand Obamacare subsidies and negotiate lower prices for prescription drugs.
+
GeographicRally
Demonstration with Disabled Veterans
Outline policy details at veterans rally in Sherman Square.
+
DigitalInterview
Podcast Announcement
Announce new policy on two popular podcasts.
+
DigitalCreator
Pod Save America
New Left MediaBreadtubeMainstream Dems
+
DigitalCreator
The Ezra Klein Show
Academic LeftNew Left MediaNYT Ecosphere
+
“Who's winning the policy head-to-head?”
Your positions vs. theirs — under live pressure
Durable policy cards face off across the divider while ephemeral news events apply pressure to them
in real time. When two hostile stories hit the same position inside a week, the card flags it.
When you hold a position your opponent has no answer to, Woven marks the whitespace.
News lifecycle: hot → warm → cold → archived
Pressure indicators on threatened positions
Constituency resonance scored per card, per week
HealthcarePolicy
Opponents :Opponent
YOUR POLICIES & STANCES
RhetoricalPolicy
Expand Medicaid Access
Expand Obamacare subsidies and negotiate lower prices for prescription drugs.
RhetoricalPolicy
Cap Insulin at $35
Extend the insulin copay cap to every patient — insured or not.
RhetoricalPolicy
Rural Hospital Rescue
Emergency funding to keep rural ERs and maternity wards open.
OPPONENT
RhetoricalPolicy
Repeal ACA Subsidies
Phase out marketplace subsidies in favor of private health savings accounts.
The rabbit hole engine
Audiences drift. Rabbit holes pull. Trace one.
Nobody jumps from gym content to hyper-political punditry in one leap — the algorithm walks them
there, one recommendation at a time. Woven maps that drift as a weighted graph over the entire
creator space and runs real pathfinding on it: the likeliest routes your persuadable voters are
already traveling, and the exact hop where a message can still reach them.
Audience flow becomes a weighted graph — shortest-path routing surfaces the likeliest journeys, not anecdotes
Every route ends at an attractor: the ecosystem pulling hardest on that audience
The intercept window is hop one — book the gateway voice before the slide finishes
TRACE A STARTING AUDIENCE
tracing audience flow…
politicization →
The mic-drop math
More persuadables than your mail universe. For the cost of one catering invoice.
$0one creator buy, Spanish-language TikTok
→
0persuadable voters reached in-district
0cheaper per persuadable than local TV news
Woven surfaced this gap automatically: a creator with more in-district reach than the local NBC affiliate's
evening news — and neither campaign had touched them. That's whitespace, and your race is full of it.
DAILY BRIEF · DAY 44 OF 120
Every morning, one screen
The Daily Brief turns your race into turns.
Think grand strategy: every day is one turn, and Woven opens it with five bullets that matter.
Each one links straight into the domain it came from — click a flag, land on the exact
creator, policy card, or campaign asset behind it.
Interpreted, not aggregated. Woven reads the canvass notes, the news cycle, and the creator map overnight — you read five sentences.
One click to evidence. Every bullet deep-links into its domain with the relevant entity highlighted.
Built for the operator. Your campaign manager gets a god-view before the first staff call.
Where Woven fits
Above your stack. Not instead of it.
Keep NGP VAN. Keep ActBlue, Mobilize, and your ad accounts. Woven doesn't replace operational tools —
it's the interpretive layer that reads them together and hands you the strategy.
STRATEGIC · the interpretive layer
NGP VAN
ActBlue
Mobilize
Meta Ads
Google Drive
OPERATIONAL · keeps doing what it does
Speed is the whole game
The narrative flipped in 72 hours. Campaigns that need a week of agency back-and-forth to re-cut the message lose the week.
Attention moved. Tools didn't.
Persuadable voters live in creator audiences your media plan can't see. Woven maps that terrain like a voter file.
Strategy shouldn't be tribal knowledge
When the read on the race lives in one consultant's head, you're one bad week from blind. Woven makes it a shared surface.
Run the race like you can see all of it.
Walkthroughs run 15 minutes, scoped to a real race profile. Bring your campaign manager.
No live data required to start — we demo on a representative race.