The strategy platform for
the modern era of politics

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The gap in every campaign

Your stack runs the campaign.
Nothing reads the race.

CRMs tell you who to call. Ad platforms tell you what you spent. Spreadsheets tell you what already happened. They're operational tools, and none of them can tell you what it all means. Woven maps the digital and rhetorical terrain of your race, then lets you build, test, and deploy the message on one canvas, so every day starts with a decision, not a scramble.

The CRM

Knows every voter file and call sheet. Has no idea which podcast your persuadables listened to last night.

OPERATIONAL

The ad platform

Optimizes for clicks. Can't tell you that a $2,156 creator buy out-reaches your entire mail universe.

OPERATIONAL

The spreadsheet

Holds last week's canvass notes. Nobody has read them. The #1 doorstep issue changed and you don't know yet.

OPERATIONAL

Woven

The interpretive layer that sits above all of it. One god-view of the race, refreshed every morning.

STRATEGIC

The platform

Three domains. One field of view.

Every domain answers a question your campaign manager asks daily, and they cross-reference each other, so one click moves you from a news event to the creator who amplified it to the response asset you ship the same day.

“Which creators reach my persuadable voters?”

The creator map, scoped to your district

Woven positions hundreds of online creators in a 3D ideological space and filters to the ones with real audience inside your race. A live engagement layer shows which voices you've booked, which your opponent owns, and the amber whitespace neither of you has touched.

  • Friendly / hostile / whitespace overlay on every creator
  • Weekly delta ribbon: five events that moved your map
  • Ad opportunities ranked by cost-per-persuadable

“Can we build it, test it, and ship it, without leaving the room?”

The 360° messaging canvas: build, test, deploy

One core message, orchestrated across paid, earned, owned, creator, and ground channels on a single node canvas. Start from a pre-wired playbook (candidate launch, contrast attack, rapid response), let AI draft the first pass of every deliverable, then simulate the whole campaign against real Woven audiences before a dollar moves.

  • Assets built from blocks: scripts, A/B variants, run-of-show, budgets, sign-offs
  • Test tab scores alignment, reach, and conversion per asset, per audience
  • Deploy with one click: campaign briefs, exports, and approval chains

“Which issues is no one else running on?”

Find your blind spots and the lanes nobody's running in

Woven tracks every policy matchup in your race, your positions against your opponents' head-to-head, then maps the issue lanes around them: where the conversation's crowded, where you're quietly exposed, and where there's open ground your opponent hasn't touched. Stake out an unorthodox lane before anyone else claims it.

  • Blind-spot radar: positions you're exposed on but ignoring
  • Open lanes: issues with no opponent counterpart yet
  • Wedge finder: off-script angles that split their coalition

The rabbit hole engine

Audiences drift.
Rabbit holes pull. Trace one.

TRACE A STARTING AUDIENCE

Nobody jumps from gym content to hyper-political punditry in one leap. The algorithm walks them there, one recommendation at a time. Woven maps that drift as a weighted graph over the entire creator space and runs real pathfinding on it: the likeliest routes your persuadable voters are already traveling, and the exact hop where a message can still reach them.

  • See the real path an audience drifts down, one creator to the next.
  • See where it ends up: the community pulling them in hardest.
  • Reach them at the first step, while they're still persuadable.

The mic-drop math

More persuadables than your mail universe.
For the cost of one catering invoice.

$0 one creator buy, Spanish-language TikTok
→
0 persuadable voters reached in-district
→
0 cheaper per persuadable than local TV news
DAILY BRIEF · DAY 44 OF 120

Every morning, one screen

The Daily Brief turns
your race into turns.

Think grand strategy: every day is one turn, and Woven opens it with five bullets that matter. Each one links straight into the domain it came from: click a flag, land on the exact creator, policy card, or campaign asset behind it.

  • Interpreted, not aggregated. Woven reads the canvass notes, the news cycle, and the creator map overnight. You read five sentences.
  • One click to evidence. Every bullet deep-links into its domain with the relevant entity highlighted.
  • Built for the operator. Your campaign manager gets a god-view before the first staff call.

Where Woven fits

Above your stack. Not instead of it.

Keep NGP VAN. Keep ActBlue, Mobilize, and your ad accounts. Woven doesn't replace operational tools. It's the interpretive layer that reads them together and hands you the strategy.

STRATEGIC · the interpretive layer
NGP VAN
ActBlue
Mobilize
Meta Ads
Google Drive
OPERATIONAL · keeps doing what it does

Speed is the whole game

The narrative flipped in 72 hours. Campaigns that need a week of agency back-and-forth to re-cut the message lose the week.

Attention moved. Tools didn't.

Persuadable voters live in creator audiences your media plan can't see. Woven maps that terrain like a voter file.

Strategy shouldn't be tribal knowledge

When the read on the race lives in one consultant's head, you're one bad week from blind. Woven makes it a shared surface.

Ready to win

Walkthroughs run 15 minutes, scoped to a real race profile. Bring your campaign manager.

No live data required to start. We demo on a representative race.